UHA One Plan Product Launch

UHA Health Insurance was launching a new health plan, the One Plan, and needed a comprehensive marketing strategy to build awareness, educate the target audience, and drive conversions. The challenge was to create a cohesive campaign across various channels while ensuring the plan’s unique value proposition was clearly communicated.

The Solution

A multi-channel integrated marketing campaign for UHAOne Plan which included managing creative assets, coordinating with vendors, and aligning messaging across all platforms to ensure a smooth, effective launch.

Strategic Planning & Project Management

Creative Oversight: Managed the production of a wide range of creative materials, including display banners, email campaigns, print ads, and radio spots.
Vendor Coordination: Led a cross-functional team of vendors specializing in branding, media buying, digital ad management, and community partnerships.

Brand Messaging & Consistency

Collaborative Development: Worked closely with UHA’s marketing leadership to define key messages, creative concepts, and deliverables.
Content Repurposing: Adapted the campaign materials across different channels, including UHA-owned media and paid media, to amplify reach and engagement.

Lead Generation & Conversion Optimization

Paid Advertising: Managed outdoor ads and sponsored email placements to drive traffic to the UHA One Plan landing page.
Commercial Production: Managed a team of vendors to develop compelling commercials to communicate the plan’s benefits and features, ensuring it resonated with the target audience.
Landing Page Creation: Developed a user-friendly landing page that offered detailed information about the One Plan and included clear calls-to-action to facilitate conversions.

Paid Placements