Project description

Concepting and writing original content that is in alignment with UHA’s branding to promote the company’s products, services, and community involvement through various advertising mediums such as newsletters, print ads, digital blogs, social media, and podcasts.

Highlights

Developed content strategy across all distribution channels that aligned with ongoing marketing activities and business goals
Interviewed various community and employer partners to develop engaging blog articles to distribute on UHA’s channels

B2B Communications

Physical Activity and Nutrition Newsletters

Work Well Newsletters

Featured interviews

Blog articles

B2C Communications

Member Newsletters

Podcasts

Featured interviews

Blog articles

Paid Placements

PBN Hub

Sourced images and worked with the designer as needed
Developed blog articles

Visit the hub

HNN podcast

Secured guest
Developed ongoing podcast calendar and aligned it with upcoming relevant holidays
Conducted guest research and developed questions
Developed further blog articles on UHA’s website to further promote the podcast

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Hawaii Business articles

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Here in Hawaii

Oversaw the production of the first season of “Here in Hawaii” specifically UHA’s sponsored segments
Managed Executive team’s expectations, developed content strategy, potential features, and business case
Vetted each guest feature idea and partnership
Worked closely with Marketing leadership to finalize show ideas and stories

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