Sea Life Park

Highlights

• Developed a monthly email newsletter
• Developed engaging social media posts
• Content creation – photos, videos, and event coverage
• Developed giveaways and contests to increase social media following, promote new packages and engagement
• Managed their Trip Advisor, Yelp and Google business reviews. Responded and routed customer inquires as appropriate
• Gathered insights as community manager to develop social media content and integrated marketing strategies to address customer complaints through different distribution channels
• Worked closely with the crisis management team to ensure messaging was aligned
• Gathered videos to use during events, product releases and PR pitches
• Coordinated and managed on-camera talent during photoshoots
• Managed incoming influencer inquiries and advised client on partnerships