Project description

A reflective piece on the accomplishments done in the previous year on behalf of UHA’s key stakeholders providers, members and employers. Manged the integrated approach and distribution of the entire project which included social media, website, email, print, and broker communications.

Highlights

✔ Developed content strategy for each report card including themes, articles and testimonials

✔ Met with the executive team and Marketing leadership to finalize overall content strategy, distribution and timeline

✔ Worked with and managed vendors responsible for the design, and refinement of the project

✔ Worked internally to produce content for the website, email, communications for employers, providers and members, print deliverables and direct mail pieces

Integrated Multi-Channel Campaign Execution

B2B Marketing Initiatives

Developed agent and consultant communications to highlight UHA’s impact.

Managed a team of vendors who produced targeted advertisements for business audiences.

B2C Marketing Initiatives

Showcased community leaders, businesses, partnerships, and collaborations to emphasize UHA’s philanthropic endeavors.

Developed feature stories on UHA’s impact on the community by interviewing key personnel, community leaders, and aspiring doctors.

Comprehensive Distribution

Oversaw the entire project and ensured successful distribution through print, website and email.

Strategic Planning

>Worked closely with Marketing leadership during the production process to develop an integrated content strategy that supported business and marketing goals.