The problem
During my time at Becker Communications, I managed the DTRIC Insurance account.
Facing competition from both national and local insurers, DTRIC aimed to increase online car insurance quote requests, strengthen brand presence, and reach new audiences.
The solution
Branding Enhancements
Integrated Over-The-Top (OTT) and Connected TV (CTV) advertisements into the digital marketing mix.
Maintained consistent creative elements across offline channels, including television and radio.
Website Optimization
Revitalized the landing page by incorporating customer testimonials and engaging visuals to enhance user experience.
Creative Strategy and Execution
Deployed dynamic, algorithm-driven advertisements to tailor content to target audiences.
Refined audience targeting across all digital platforms to improve ad relevance.
Results.
This data-driven approach not only enhanced brand visibility but also significantly improved conversion rates, delivering measurable business growth for DTRIC Insurance.
Highlights
✔ Optimized Digital Ad Strategy: Implemented data-driven ad campaigns across multiple platforms, including OTT, CTV, and Spotify, to enhance audience targeting and engagement.
✔ Website & Landing Page Enhancements: Revamped landing pages with compelling visuals, customer testimonials, and streamlined navigation to improve user experience and conversions.
✔ Brand Consistency Across Channels: Ensured cohesive branding by aligning creative assets across digital, television, and radio advertising.
✔ Improved Lead Generation: Increased insurance quote requests by 47% through targeted advertising and optimized conversion paths.
✔ Cost-Effective Campaign Execution: Achieved a 44% reduction in cost per click while improving ad relevance and engagement rates.
✔ Strategic Performance Tracking: Utilized analytics to continuously assess campaign effectiveness, making real-time adjustments to maximize ROI.
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